Europeans first anchored in Santa Barbara at the Gaviota Coast at Rancho Dos Pueblos in 1542, and it is no surprise that it has become the international hot spot it is today. Known as the “American Riviera”, tourists flock from around the world to enjoy our year-round sun, endless outdoor activities, world-class wineries, food and entertainment. Whether you are new to the area, just visiting, or lucky enough to call yourself a Santa Barbarian, we are happy to show off the many fantastic points of interest in our “little town”. Santa Barbara serves as the central locale “for those who insist on elbow room”, the luxurious Ranch Lifestyle that can now be found in three counties: San Luis Obispo, Santa Barbara and Ventura.
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